The package offers prevention of, protection, and resistance to tampers. It can additionally be employed to keep special physical or biological, chemical, or physical requirements. The packaging may also contain information regarding nutrition, ingredients and production. They are typically used for products for consumers that are available in supermarkets local markets, as well as international markets. Therefore, packaging choices are very crucial and directly influenced by the sales. When it comes to shrink packaging or use cartons, every element is crucial.
That first Moment of Truth (FMOT) -that is, the initial 3-7 seconds in the moment that a potential purchaser sees your item on the shelves -- is vital. The proper packaging will not just catch the attention of shoppers, but be able to differentiate your product from the competition. A well-designed package can also function as a promotional tool that informs the consumer about what your company's message is about.
Let's take a take a look at some examples!
Carlsberg Breweries
Carlsberg, in the year 2018 took a significant, yet simple step towards sustainability. Instead of shrink wrapping, or making use of plastic packaging for its six-pack, the company chose to adhere it using glue. Perhaps this doesn't be a huge modification, but it will save millions of tons of plastic from being produced, but when you consider the size and size of the company, but it certainly was a green decision.
Coca -Cola
If you look at the image below, you'll immediately recognize the company. Yes, it is Coca-Cola. This is what the company has brought to our attention. Their packaging has established an example and even with no bottle in the image it is still a part of the sensation. This is just one of the benefits of active and intelligent packaging that the company uses and also demonstrates the effect and perception of coca-cola in our minds. Coca-Cola's "Share the Coke" has been the largest and most effective marketing campaign in history. Its healthy and safe message is appealing to all. In addition, the packaging technique of personalization helped make it more unique. It featured the words "Share the Coke with ..." and a name. The campaign was designed to make people search for their own or their friends surnames on the bottles. In some countries, such as India where people have relatives such as mom, friend’s dad, friends and so on. Instead of names due to the diversity and ethnicity of names. This showed that the company is so familiar with its customers.
RxBar
RxBar is a wellness and health bar with transparent packaging to demonstrate that it's extremely healthy. They began to roll out their product in transparent packaging. Sales rose to 130 million dollars from just 6 million in only 3 years (2014 through 2017). Being open to everyone they allow people to be confident in their products. This is certainly good for the company and changes their entire game.
For more food related articles marketing, agrotech and other technologies that are related to technology in the Indian industries of the food sector, visit the FMTmagazine . FMT Magazine is an edition of the German publication. It is a complete publication on food, drink and beverages that brings together buyers and sellers through the publication top-quality internationally. The magazine covers the whole scope of the food industry, including information on food policies. FMT Magazine stands for Food Marketing & Technology Magazine. The magazine features content on processing, ingredients packaging food safety, marketing, as well as interviews with the top people in industry. Indian Food industry.
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