iD Fresh Food India Private Limited is a Bengaluru based start-up company in South India, which was established for ready to cook fresh Indian foods, with large network of more than 45 cities in India. At present, it was led by P. C. Musthafa, the CEO and co-founder of iD Fresh Foods. Simultaneously, it directs the customers about when, where, how to find the iD products through their website.
iD Fresh Food expanding the manufacturing capacity in the main cities, gradually with the launch of new foods. It provides the healthy, wholesome, free-preservative batter foods with better design and packaging style. The iD food products has ever cooked in a home-made method, to feel the healthiness and taste by consumers. That ranged from idli/dosa batter, chapati, Malabar parotta, natural paneer, curd, Vada batter to ragi batter, oat, wheat and other millet related products.
The company reached the turnover of 100 crores in the year 2015-2016, 182 crores in 2017-2018 and in 2019-2020 achieved the scales of 250-400 crores. Recently, CEO of iD Fresh Foods stated in The Hindu interview, that they expect to touch 500 crores at the end of 2021.
Launch of Store Finder Option
We all knew, the pandemic surge and the implementation of ceaseless lockdown gives a great impact on our life as well as on the food style. Inevitably, people suffered a lot, due to the lack of food, pharmacy and daily need facilities. Specifically, many people underwent a starvation because of the failure of food delivery system.
To reduce the mitigation, iD Fresh Food had launched a “Store Finder” option on its website at the right time, to hinder the hiatus between the consumer and the supplier in the lockdown duration. This feature helps the consumer to know the iD products, selling shop that near your accommodation area. Just as like, that provides the information of exact volume of fresh iD products supplied to the shop every day.
Store Finder brings forth an additional feature “Notify Me”, that provides the SMS alert of fresh stocks refilled in the shop, that are accessible near your area.
Totally, this feature serves the better choice for consumer to get the fresh foods in the lockdown time. iD Fresh Food supplies 65,000 kg of idli, dosa batter per day along with chapati, paneer, parottas, and more. Nevertheless, this ensures the people, to get food at your nearby place shortly, with no panic, and no quest for food.
For more extensive information about iD Fresh Foods, checkout FMT magazine to perceive.
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