After having defined the concept of specialty coffee within India, Blue Tokai Coffee Roasters is India's most popular specialty coffee brand, introduced its highly anticipated cold brew cold cans.
The line, which combines the traditional cold brew process and its knowledge into a delicious and attainable form, will be offered in 6 distinct flavours: Coffee Cherry, Tender Coconut, Passion Fruit, Classic Bold, Classic Light and the Single Origin of Ratnagiri Estate.
For a perfect experience each time you the can The company source their Arabica beans from top Indian estates and farms, that are then roasted to perfection by an experienced group of roasters. Coffee is brewed for at least 18 hours to make the perfect brew that has complex flavors and well-balanced acidity and bitterness. The cans use nitrogen-flushing in order to retain the original flavours inside the container for longer period of time.
In announcing the launch, Matt Chitharanjan, co-founder and CEO of Blue Tokai Coffee Roasters, stated, "At Blue Tokai, we're committed towards making our specialty blends more accessible and enjoyable for consumers as we continue to showcase the dedication by our Indian coffee roasters. We believe in continual development and expansion while maintaining our high standards of consistency and quality which can be seen in our cold-brew cans. The flavors for the cans have been thoughtfully created, pushing the limits of the combinations one can imagine when paired with coffee. If you're heading out to the store for food items, just finished an exercise session or are completing your daily tasks Blue Tokai's cold brew cans are the perfect choice for a healthy and practical refreshing drink that all of us require."
In announcing the new range, Shivam Shahi, co-founder and chief operating officer at Blue Tokai Coffee Roasters, stated, "We are extremely elated to extend our product range with the introduction of cold brew cans for our customers all over the nation. After the launch of the sachets for easy pours as well as cold brew bags in the past and announcing our entry into the FMCG market and receiving overwhelming positive feedback to these products. With the introduction of cold brew containers We are now looking to expand our offerings in the ready-to-drink category, which makes it an exciting opportunity, particularly when we are continuing to create new products in this area."
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